Independent, on-the-ground strategic advisory for international brands and organizations entering or growing in the Italian market.
DECIVUM brings a local perspective on customers, competitors, channels, and investment priorities—backed by entrepreneurial experience and original consumer research.
Global assumptions need to be tested against how Italian consumers actually search, compare, choose, and buy. I help leadership teams identify the questions that matter, challenge the evidence behind their plans, and commit resources with greater clarity.
Whether you're considering Italy for the first time or revisiting a business that is already in-market, the objective is the same: understand the choices, their trade-offs, and their economic consequences.
Assess demand, customer segments, unmet needs, competitive alternatives, and the size of the opportunity worth pursuing.
Test the fit between your brand, local customer expectations, value proposition, pricing, evidence of value, and routes to market.
Challenge growth hypotheses, assess alternative initiatives, evaluate likely contribution, and define practical ways to test uncertain assumptions before scaling.
DECIVUM brings together sector knowledge and practical experience in branding, digital commerce, consumer decision-making, and growth.
For brands and retailers working through Italian market positioning, consumer preferences, distribution, digital commerce, and growth strategy.
For destinations and tourism organizations seeking to understand Italian travelers, strengthen market relevance, and align stakeholders around strategic priorities.
Independent strategic input for work involving Italian consumers and markets; advisory for agencies on positioning, R&D, new offerings, and specialized team training.
Engagements are shaped around the actual decision, the stakeholders involved, and the evidence already available.
Define what you need to decide, what success means, and which assumptions could change the outcome.
Combine consumer research, market evidence, strategic analysis, and informed challenge to identify credible options.
Translate findings into investment choices, a practical roadmap, and the checks needed to revisit the decision.
Consumer behavior and competitive dynamics strengthen DECIVUM's advisory work when they improve the choices a company makes.
Market, Brand, and Ads: a structured way to examine market opportunity, competitive visibility, brand relevance, and advertising choices, including emerging AI-assisted search and shopping behavior.
Long-running research into how Italians seek information, compare alternatives, and make purchase decisions. A source of market understanding and tailored workshops for international management teams.
Selected papers and strategic perspectives that connect evidence to business choices—written to challenge assumptions and inform decisions.
A brand can understand its existing customers and still misread the reasons other consumers choose elsewhere. Those missing explanations can change investment priorities.
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DECIVUM was founded by Marco Loguercio, a strategic advisor and entrepreneur with nearly 30 years of experience in digital business, marketing, research, and commerce in Italy.
Marco founded and led the agencies SEMS and FIND and established Search in Italy in 2004. His work connects first-hand entrepreneurial experience with an informed understanding of how the Italian market evolves.
A direct, senior-level working relationship, built around the decision at hand and the people responsible for it.
Marco on LinkedInTell me about the market challenge, what you've learned so far, and the decision you're considering.
I'll respond personally.
Prefer email? marco@decivum.com