Point of View
November 2026
Marco Loguercio
The Invisible Demand
How understanding why customers choose elsewhere could change a brand’s investment priorities. An English overview of the original Italian-language paper La domanda invisibile.
DECIVUM / Perspectives
Ideas with consequences.
Selected research papers and strategic points of view, connecting market evidence with the decisions executives need to make.
Selected publications
Research worth reading. Questions worth asking.
DECIVUM Perspectives is a selective collection of research and strategic arguments. Each publication puts forward a thesis and examines its implications.
DECIVUM
Explore what the research means for your business.
Bring a specific decision. We can examine what evidence is available and what is still missing.